Category: Branding / Visual System
Role: Design & Art Direction
Year: 2019


Array was the sub-brand name chosen to be the new
line for Benjamin Moore. Powdered paint is getting popular
among millenials who love using sustainable and green
products. The design was made specifically to pour the
paint easily and able to conserve it in a smart way.

In the line, there is exterior and interior paint. The target
audience is laid back millenials who love the earth and
have an average budget.