Category: Branding / Visual System Role: Design & Art Direction Year: 2019
Array was the sub-brand name chosen to be the new line for Benjamin Moore. Powdered paint is getting popular among millenials who love using sustainable and green products. The design was made specifically to pour the paint easily and able to conserve it in a smart way.
In the line, there is exterior and interior paint. The target audience is laid back millenials who love the earth and have an average budget.