Category: Visual System
Role: Design & Art Direction
Year: 2018

Images that portray the fishing culture that relate the
topic of ceviche are among serif fonts and pastel color
palettes. Most images are cropped and sliced in certain
ways to display what cutting a fish can be like.

The soft colors relate to the types of fish used for ceviche.
The low opacity square elements are meant to make the
splits in the image less noticeable and more practical.