Category: Visual System Role: Design & Art Direction Year: 2018
Images that portray the fishing culture that relate the topic of ceviche are among serif fonts and pastel color palettes. Most images are cropped and sliced in certain ways to display what cutting a fish can be like.
The soft colors relate to the types of fish used for ceviche. The low opacity square elements are meant to make the splits in the image less noticeable and more practical.