Category: Branding / Visual System Role: Design & Art Direction Year: 2019
Dorae is a global blockchain-enabled physical commodities
cloud. The company seems fairly new and the website
seemed out of date with very unpleasant user experience
and weak layout usage. With an emphasis on ledgibility. Circular was the typeface
of choice because its modern and bold. The new rebrand along with a cohesive system will engage the users and consumers that interact with the brand day in day out.