Category: UI / Visual System
Role: Design & Art Direction
Year: 2019


Dorae is a global blockchain-enabled physical commodities cloud.
The company seems fairly new and the website seemed out of date
with very unpleasant user experience and weak layout usage.

With an emphasis on ledgibility. Circular was the typeface of choice
because its modern and bold. The new rebrand along with a
cohesive system will engage the users and consumers that interact
with the brand day in day out.

Saul Meza
Brand / Visual / Art Direction
All work © 2019

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