Category: Packaging / Product Design Role: Design & Art Direction Year: 2018
The magnolia brewery has a very distinct look and feel. Its located in the Haight and Ashbury district. I wanted the collages to have a big relation to the DADA movement. The distressed and rebellious style is exactly like the Haight street kids. Contrast was the main goal. I wanted the consume to know exactly what they were looking at from far away. The matte black color gives a bold look that tells you not to mess around. After all, the percentage of alcohol in this specific flavor is higher than most common beers.