Category: Branding / Visual System
Role: Design & Art Direction
Parada 22 is a family operated, born-and-bred San Francisco restaurant. They serve traditional Puerto Rican food from fried plantains to slow cooked pork paired with fresh sangria.
I developed a new identity system along with signage, swag, illustrations, menu systems, and a website to embody what traditional Puerto Rican food should feel and taste like.