Category: Branding / Visual System
Role: Design & Art Direction Year: 2018
I chose the Sf Deltas Football Club for this rebranding project. It was a good opportunity to make them look more recognizable as a football club. The logo concept came from the windmill in ocean beach where they trained everyday. The waves represent the ocean, red symbolizes the iconic Golden Gate Bridge in San Francisco, and circular logos are popular among established football clubs. This new logo portrays their status as a professional football club.